Each month I receive hundreds of e-mails from consumers who have been bilked out
of their hard earned dollars by unscrupulous supplement / fat burner
manufacturers. Manufacturers who have added them to monthly recurring billing
cycles without their permission. Manufacturers who don’t honor their money-back
guarantees, and, while providing a 1-800 number for refunds, but don’t hire a
real, breathing person to monitor this number. These manufacturers treat their
customers with disdain, and in general, regard them as little more than sheep
who need to be parted from their money.
The vast number of complaints I receive involve products marketed almost
i) radio advertisements
ii) Internet e-mail and advertising campaigns
iii) television infomercials
These products tend to be marketed by companies who do not have a regular
presence in the marketplace. These companies like to make this sound like a good
thing (i.e., “exclusive T.V. offer!”, and “this product is not available in any
stores, so order now!”). However, the opposite is generally the case. Why?
Selling via the ‘Net, T.V. or radio makes it very easy for the manufacturer
a) avoid accountability to the customer
b) continue to sell an inferior product to a receptive audience
To further outline the issues, let’s create an example scenario with fictitious
companies “X” (which will sell its products in stores), and “Y” (which
Suppose company “X” creates a new fat burner product with a full money back
guarantee. They sell it in local marketplaces through well-known retailers.
Suppose you come in to the retailer and purchase that new fat burner. Four weeks
later, in accordance with the label guarantee, you return the empty bottle for a
refund, feeling the product didn’t live up to your expectations.
A quality, customer focused retailer will refund your money right away, no
questions asked (if they don’t, make it clear you’ll be taking your business
elsewhere). That retailer will then demand their own refund from manufacturer.
What’s my point here?…
1) Inferior quality products threaten the local merchant’s credibility, and
their ability to do business with the local audience. After all, no merchant who
claims to have your best interests at heart while flogging an inferior product
can stay in business for long.
2) It is impossible for any manufacturer to avoid accountability in the local
retail market. If a product yields too many refunds, the local merchant will
have to stop selling it. That’s because Sonavel that merchant needs your repeat
business for his/her other products. If the merchant does not treat you well,
s/he loses the risk of losing ALL your business. Regardless, the bottom line is
that the local retailer has to stop ordering from the manufacturer.
3) Products that generate lots of refund requests are much more work for the
retailer than ones that do not. Merchants will not carry such a product for
OK, now for the other side of the coin.
Suppose company “Y” creates a new fat burner (covered by a 100% money-back
guarantee) and markets it via infomercials, radio ads, and the Internet. Suppose
“you” purchase the product, and later try to get a refund when you find the
quality of the product unsatisfactory. Here’s where things get interesting…
Unlike your local merchant, who needs to keep you happy to earn your repeat
business, company “Y” knows it is unlikely to ever hear from you again. So it
makes it as difficult as possible to obtain a refund. Its 1-800# plays an
endless loop message for 45 minutes. It’s nearly impossible to get a real human
being to talk to.
Good luck getting your refund.
And when you buy products in this manner, often you’ll get added to a recurring
billing option without your consent. In other words, you’ll receive another
bottle of the product every 30 days and your credit card will be charged