Aside from the most obvious benefits, leaving a voicemail message is also a branding exercise. The more times a prospect hears your name and branding message, the more likely they are to return or take your subsequent call. It is also worth mentioning here that it can take up to ten attempted contacts with your perfect prospect before having a conversation. Most salespeople quit after their third attempt.
You may have heard me say that Success is 80 percent preparation and 20 percent showing up and the key to effective VoiceMail Branding is to be prepared. Yet even the most professional salespeople I listen to when coaching them on live sessions are almost always unprepared. As a result they either hang up when put through to a voicemail or leave a really ineffectual message that is most unlikely to result in a call back or other call to action and equally as likely to ensure their next message is ignored as soon as the recipient hears their name 분당스웨디시.
The ideal voicemail message should be no longer than 20 to 25 seconds. It should start with your name, your company’s name or business name, your telephone number and the time and date of your call – that last item makes you sound very professional and efficient and especially as so few people do it.
That information should be followed with an interest-creating, curiosity-building message. It should be a message that will encourage your prospect to respond as soon as they hear it. Do not give too much information that might allow your prospect to make a decision without following up on your call to action. The content of your message and the way you deliver it can also either enhance or detract from your brand image and your how your prospect perceives your importance and credibility.
That should be followed by a call to action. Tell them what you want them to do. Do you want them to call you? Do you want them to take your next call? Do you want them to visit a website landing page or email you? Do you want them to speak with the customer who referred you to them and then call you?
Here is an example of a great voicemail message…
Good morning Mr Jones. My name is (your name) from (Company) on (telephone number). I am calling at 8.45 am on Tuesday the 11th of April. I am working with a number of companies in a similar field to your own and whose salespeople are failing to meet or exceed their sales targets. I have identified several common reasons for this and I would like to take just five minutes of your time on the telephone to discuss whether or not you are having a similar challenge and then possibly arrange a follow up call or meeting. Please call me back. Again, my name is… from… and my telephone number is… I look forward to your call.